Privacy Policy

Last updated: December 2025

As of January 1st, 2026, with Bulgaria's official entry into the Eurozone, smf-bg.com updates its privacy policy to ensure full compliance with Regulation (EU) 2016/679 (GDPR), especially in relation to euro transactions and other sensitive data processing.

Your Rights at a Glance

As a user of smf-bg.com, you have the following key rights regarding your personal data:

  • ✅ Right of access – to know what data we collect and why;

  • ✅ Right to rectification – to request correction of inaccurate or incomplete data;

  • ✅ Right to erasure ("to be forgotten") – under certain conditions;

  • ✅ Right to restriction of processing – in specific cases;

  • ✅ Right to object – to data processing, including direct marketing;

  • ✅ Right to data portability – to receive and transfer your data;

  • ✅ Right to lodge a complaint – with the data protection authority.

1. Data Controller Information

Name: smf-bg.com
Correspondence Address: Tsar Boris III Blvd. 343, P.O. Box 3, Knyazhevo, Sofia, Bulgaria
Phone: +359 888 705 330
Email: info@smf-bg.com

2. Supervisory Authority

Commission for Personal Data Protection (CPDP)
Address: Prof. Tsvetan Lazarov Blvd. 2, 1592 Sofia, Bulgaria
Phone: +359 2 915 3 518
Website: www.cpdp.bg

3. Purpose and Legal Basis for Processing

We process your personal data only if there is a legal basis to do so, including:

  • Contract performance;

  • Your explicit consent;

  • Legal obligations (e.g., tax or security agencies);

  • Legitimate interests (e.g., IT security, order tracking).

Purposes include:

  • Processing orders and deliveries;

  • User account administration;

  • Sending newsletters (with consent);

  • Fiscal and accounting obligations;

  • Legal claim protection.

4. Categories of Personal Data Processed

We may collect:

  • Name, phone number, email, and delivery address;

  • Registration details (if you create an account);

  • IP address and cookies;

  • Guest checkout order data.

Note: We do not collect sensitive personal data (ethnic origin, religion, biometrics, etc.)

5. Data Retention Period

  • Until account deletion or 5 years after guest order;

  • As long as required by applicable laws;

  • Until resolution of legal or administrative disputes.

6. Sharing with Third Parties

We may share your data only with:

  • Courier and accounting partners;

  • IT service providers (hosting and maintenance);

  • Public authorities where legally required.

No data is transferred outside the EU.

7. Use of Cookies

Our website uses cookies to:

  • Ensure proper store functionality;

  • Remember user preferences;

  • Improve the user experience and generate statistics.

You can control cookie settings in your browser.

8. Exercising Your Rights

You may contact us at info@smf-bg.com to:

  • Access or correct your data;

  • Withdraw consent;

  • Request deletion or restriction;

  • Request data portability;

  • Object to data use.

We may require identity verification before action is taken. You may also use our downloadable forms for requests.

9. Data Security

smf-bg.com applies appropriate technical and organizational measures to protect your data: SSL encryption, access controls, protection from external threats, and more.

For additional information, contact us at the above address or the national data protection authority.

By using our website, you agree to the terms of this Privacy Policy.